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How to Connect With Clients Who Want Custom Closets

Are you looking for new clients for your custom closet business? If so, you’re part of a growing industry of closet professionals.

Closets are in high demand. This growing industry is currently a $63 billion business and is expected to reach $90 billion by 2030. 

Closet storage is always one of the top requests among homeowners. A walk-in closet ranks as the #1 most-valued home feature over all other types of home storage, including attic and basement storage.

In this article, we’ll share ideas for expanding your custom closet company by finding more clients to do business with you. Here are our top tips.

Custom closets

Upgrade Closets During Room Reno

One of the best ways to connect with new clients is by contacting them when they’re already interested in doing other types of home renovations. They might not realize they need custom closets, but you do!

The key is to shift their focus slightly to understand their total needs for home storage. Your ideal audience may be focusing on another aspect of home design, like adjusting their floor plan, working with an interior designer, or renovating their kitchen. 

At this important point in their design journey, help them see the potential for custom closets, too. Reach them through:

  • Targeted local search engine optimized (SEO) advertising
  • SEO-optimized content, like blog posts and videos
  • Positive online reviews from your happy customers
  • Virtual design consultations 
  • Offers with deals for first-time customers

Use your special promotions and online content to highlight the impact of adding custom closets during a home update. Help them understand that it’s the perfect time to upgrade their closets when they’re already doing another type of home renovation.

Seize the Power of Before-and-After Photos

Before-and-after photos have a strong psychological impact. People are naturally drawn to interesting images, particularly those offering visual comparisons.

Research shows there is evidence to back up the age-old saying, “A picture is worth a thousand words.” A study published in the Journal of Marketing Research found social media posts with photos increased shareability by 87% to 119%. Images that included a human face or vibrant colors increased social engagement even more.

Do you have before-and-after photos of your work? Start sharing them!

Display how beautiful and organized closets can be when they work with you. Through interesting before-and-after photos, help people picture themselves using their custom closets and improving their lives.

Go Beyond Bedroom Closets

When people hear the word “closets,” they often think of bedroom closets, even though many other types exist in their homes. Your potential clients may need a nudge to start thinking about other closet possibilities.

Ensure your marketing messages focus on the wide variety of closets your clients can upgrade. 

  • Mudrooms
  • Kitchen pantries
  • Laundry rooms
  • Basement rec rooms
  • Home offices
  • Garage storage
  • Hobby room closets
  • Specialty sports storage
  • Kids’ closets
  • And much more!

As you can see, the list above has great potential for cross-selling between closet types. If someone is asking about a master bedroom closet, inquire about their kids’ closets. When they contact you about upgrading a home office, ask if you can quote them on a garage or mudroom closet design as well.

Clients will appreciate your flexibility and your ability to design a variety of closets. Plus, they’ll be glad to see you have a genuine interest in understanding and filling their needs.

Build Industry Partnerships

This is perhaps the most important tip of all: Strengthen your partnerships in the closet industry. Others in the industry aren’t always your competitors. They’re often your strongest allies.

Consider joining professional organizations like the Association of Closet Storage Professionals (ACSP) or the Closet Institute of America – Members Only (CIAMO).

Attend industry-related events to help build your professional network and engage in educational opportunities. Events are a great way to build your knowledge about emerging trends that could impact your closet company.

Don’t forget to reach out to your local community to discover closet-related partners in your area. Other companies related to your business, like builders and contractors, might be searching for a skilled and experienced closet company to help them expand their business. It’s a win-win.

ClosetParts is Your Partner in the Closet Business

When you need affordable, high-quality parts for your clients’ custom closets, turn to ClosetParts as your design partner and supplier. We distribute fast, budget-friendly parts nationwide. Ask about bulk order pricing!

Start Your Order Online or call 1-877-C-Parts1 (1-877-272-7871) today.