You have an excellent business. You provide impeccable services. Your customers come back to you again and again and advertise your company through word-of-mouth. But you’re struggling to reach that next step and feel like you’ve hit a point of stagnation. Sound familiar? The key to breaking out from being a best-kept secret to a household name is marketing and networking. This article will guide you through essential strategies for expanding your closet business and increasing your visibility so that the leads come to you, and not your competitors.
Assess Your Current Business Model
The first step to making an effective change is understanding where you currently stand. Assessing your current business model is crucial for identifying potential areas of improvement and setting your closet business on a path of growth and expansion. Small businesses often make the mistake of neglecting market research. It’s understandable–as a small business owner, you have enough on your mind with completing projects, managing inventory, communicating with customers, and overseeing your staff–that there’s little time left to reconsider your business model.
While it can be difficult to find the time to audit your operations, it’s definitely worth it in the long-run. Successful businesses continuously evaluate their market position and adjust their offerings accordingly. Large companies continuously allocate resources to keeping their business at the top of mind for consumers, and if you’re interested in expanding your closet business, it’s something you’ll want to spend time on as well.
Consider the following checklist for assessing your business model:
- Market Research: Are you aware of emerging trends in the closet industry?
- Online Presence: Is your website optimized for search engines?
- Customer Feedback: Are you regularly collecting and analyzing customer feedback?
- Operational Efficiency: Are there areas where operations could be streamlined for cost savings?
To get a better understanding of what consumers expect and what practices you may want to integrate into your business model, research your competitors for valuable insights. Analyze their product lines, pricing strategies, and customer feedback. Observing successful closet companies can reveal trends and gaps in the market where your business could excel after some adjustment. At the same time, there may be decisions made by competitors or companies in a similar sector that you disagree with and could be holding those companies back. Taking note of what others are doing, both good and bad, can help you develop a plan to avoid pitfalls and capitalize on successes.
Implement Effective Marketing Techniques
Expanding your closet business in the local market means implementing tried and true marketing techniques to get your company out there. Start by identifying your target audience and tailoring your messages to speak directly to their specific needs and preferences. You should utilize both traditional marketing methods and digital platforms to reach a broader audience. Make sure to regularly evaluate your marketing campaigns’ performance to adjust strategies as needed. You don’t want to stick with a plan that isn’t working, so staying in the loop on your marketing performance is vital.
Develop a Visually Engaging Website
When someone clicks on your site, you want to make it as easy as possible for them to navigate. A confusing website can lead to a prospective client simply clicking away and taking their business elsewhere, so you can’t afford to ignore this aspect. You don’t need to have the most advanced website, as long as it is visually appealing and easy to navigate, customers will be able to focus on your services and not on broken navigation functions or hard-to-read fonts. Consider including a Design Tool that allows customers to visualize their custom closets before they buy, which can get them more invested in a potential purchase than a non-interactive site.
Use SEO Strategies to Increase Online Visibility
Search engines are tools like Google and Bing that connect searchers with websites. With so many sites out there, search engines have the job of ranking results based on a variety of factors. Most users don’t scroll very far in their search results, so it’s in your best interest to implement Search Engine Optimization (SEO) strategies to improve your site’s visibility and ranking. Here is a sample SEO checklist to maximize your online presence so searchers find your site, and use your company:
- Research and use relevant keywords like “custom closets,” “closet shelving,” and “walk-in closets.”
- Optimize your website’s meta tags and descriptions with these keywords.
- Ensure your site features high-quality, engaging content that real humans will read and share.
- Establish backlinks from reputable sites to increase your domain authority.
- Update content regularly to keep your site current.
Secure a Bright Future for Your Closet Business at ClosetParts
The best tip for expanding your closet company is simply to provide excellent final products to your customers. ClosetParts offers a range of solutions to support your growth; our wide variety of fast and affordable closet parts ensures you meet diverse customer needs. Secure great reviews and drive traffic through a partnership with ClosetParts. Submit a New Dealer application today.
